Matchbook CMO Hegarty Departs - iGB People Moves

Matchbook's Chief Marketing Officer Hegarty has left the company, according to iGB People Moves.

Patrick Hegarty is no longer the Chief Marketing Officer at Matchbook, a sports betting company, a change reported by iGB People Moves. He first got the job in January 2022 after working in different parts of the company since April 2016. Hegarty shared on LinkedIn that he was thankful for the time he spent at Matchbook and is looking forward to working as a consultant.

Hegarty's Journey at Matchbook

• Started at Matchbook as a marketing executive in April 2016.
• Moved up to CRM manager and then head of acquisition and retention.
• Became head of marketing before finally being appointed as CMO.

Hegarty worked at Matchbook for a long time and moved up to different marketing jobs. He learned a lot and helped the company grow. As the Chief Marketing Officer (CMO), he was very important in improving how the company marketed itself and made the Matchbook brand more well-known.

Past Work and Upcoming Goals

Before he came to Matchbook, Hegarty had worked as a sales manager at PFH Technology Group and as a marketing staff member at Paddy Power. Now, he is using his strong background to give advice on sports betting projects. He has begun collaborating with upcoming brands that have good chances to grow.

Latest changes in leadership positions within companies.

Patrick Hegarty's departure from Matchbook is part of a broader trend of executive shifts in the gambling sector:

• Brian Chang was named the permanent CFO of GAN after an 18-month interim period.
• Julie Amey resigned as CFO from SkyCity Entertainment Group.
• Robbie Cooke stepped down as CEO and MD of Star Entertainment Group accompanied by the exit of CFO Christina Katsibouba.
• Golden Entertainment appointed Blake Sartini II as COO, replacing Steve Arcana who moved to the new position of CDO.
• Anthony Pullin resigned from the CFO position at BetMakers Technology Group.

Companies in the industry are changing their organization to deal with new problems and chances.

Effects on Matchbook and the Betting Sector

Hegarty leaving Matchbook may mean the company needs time to get used to the change, but it's in a good place because of the work he did there. Hegarty is now going to give advice to different sports betting companies, using his knowledge to help new companies grow.

The gambling industry is changing quickly as new people take charge and might change plans and the way companies operate in the future.