OpenBet has rolled out a new geolocation service that runs on AWS and is designed for customers in North America.

OpenBet is working with Amazon Web Services on a new project called OpenBet Locator. This tool is for companies in North America that offer sports betting, and it makes sure they follow the rules by accurately checking where users are and offering more helpful features.

Key Features of OpenBet Locator

• Geofence Management: Operators can define virtual perimeters for real-world geographic areas.
• Location Tracking: Real-time data helps in accurately positioning customers within or outside geofences.
• Fraud Prevention Tools: These features are designed to prevent unauthorized access and secure operator data.
• Customer Relationship Management (CRM): Enables targeting and promotion based on player location.
• Data Analysis: Operators can gather insights and analytics to improve customer experience.
• Venue Promotions: Tailoring offers and promotions to customers in specified locations is streamlined.

OpenBet’s CEO, Jordan Levin, is excited about their new product and believes it will help meet their partners’ specific needs. The company used AWS technology to create a trustworthy platform that operators can adjust to their requirements.

Growing Rules and Safeguards

After buying Neccton in June 2023, OpenBet has improved its ability to meet legal rules in many countries. Neccton provides technology to help with safe gambling, prevent money laundering, and detect fraud.

Dr. Michael Auer from Neccton highlighted the importance of good data in making sure people gamble safely. With OpenBet buying Neccton, they now have a wide range of tools to help with this, showing that OpenBet is really focused on keeping gambling responsible and following the law.

The effects of Silver Lake buying the company.

Silver Lake, a big investment firm, has recently chosen to buy Endeavor, the company that owns OpenBet, for $25 billion. This shows that they trust Endeavor and the companies it looks after, such as OpenBet, which is doing well in the sports betting market.

If Silver Lake completes the purchase of Endeavor, it will fully own the company, except for some parts that existing owners choose to keep. This follows discussions in October about possibly making Endeavor a private company, which is something Silver Lake was interested in even then.

OpenBet has received a significant investment from Silver Lake and now has a new, advanced geolocation feature, which will help its business partners deal with the complicated industry rules more effectively and with better resources.